| KEYWORD RESEARCH TOOLS |
| Google Ads Keyword Planner | Web Based | Google |
| Google Trends | Web Based | Google |
| Bing Webmaster Tools Keyword Research | Web Based | Bing |
| Keyword Generator | Web Based | Ahrefs |
| AlsoAsked | Web Based | Candour |
| Answer The Public | Web Based | Answer The Public |
| QuestionDB | Web Based | QuestionDB |
| Free Keyword Tool | Web Based | Wordstream |
| #SuggestMrx | Web Based | Merlinox |
| The Reddit Keyword Research Tool | Web Based | Higher Visibility |
| Keyword Surfer | Browser Extension | Surfer |
| ON-PAGE SEO TOOLS |
| Google Search Console Coverage, URL Inspection & Crawl Stats Reports | Web Based | Google |
| Bing Webmaster Tools Site Scan and SEO Report | Web Based | Bing |
| Screaming Frog SEO Spider | Desktop Based | Screaming Frog |
| Greenflare: The Open Source SEO Crawler | Desktop Based | Greenflare |
| SEOlyzer: Crawler & log analysis for all SEO | Web Based | SEOlyzer |
| httpstatus.io: Easily check status codes, response headers, and redirect chains | Web Based | Sander Heilbron |
| SEO Server Header Checker Tool: Server Headers is your one stop tool to quickly extract useful SEO data from a URL | Web Based | Ryan Jones |
| Ahrefs Webmaster Tools | Web Based | Ahrefs |
| Siteliner: Explore your website, revealing key issues | Web Based | Siteliner |
| Checkbot: SEO, Web Speed & Security Tester | Browser Extension | SEO Minion |
| SEO Minion: On-Page SEO, Broken Link Checker, Hreflang Checker & more | Browser Extension | SEO Minion |
| Detailed SEO Extension | Browser Extension | SEO Minion |
| SEO Pro Extension | Browser Extension | Marketing Syrup |
| SEOInfo | Browser Extension | Weeblr |
| Spark Content Optimizer | Browser Extension | SEOClarity |
| Link Redirect Trace | Browser Extension | LinkResearchTools |
| Yoast SEO | WordPress Plugin | Yoast |
| Rank Math SEO | WordPress Plugin | Rank Math |
| LINK BUILDING TOOLS |
| Google Search Console Links Report | Web Based | Google |
| Bing Webmaster Tools Backlinks Report | Web Based | Google |
| Ahrefs Backlink Checker | Web Based | Ahrefs |
| Free Backlink Checker | Web Based | Rankwatch |
| Broken Link Checker | Web Based | Ahrefs |
| BuzzStream Free Link Building Tools | Web Based | Buzzstream |
| Hunter: Find email addresses in seconds | Web Based and Browser Extension | Hunter |
| Google Alerts: Monitor the web for interesting new content | Web Based | Google |
| SEARCH MONITORING AND RANK TRACKING TOOLS |
| Google Search Console Performance Report | Web Based | Google |
| Bing Webmaster Tools Search Performance Report | Web Based | Bing |
| Ahrefs Webmaster Tools | Web Based | Ahrefs |
| thruuu: Awesome SERP Analyzer | Web Based | thruuu |
| SERP Checker | Web Based | Accuranker |
| SEO Search Simulator by Nightwatch | Browser Extension | Nightwatch |
| SEOminion: SEO Extension with Multi-Location SERP Simulator | Browser Extension | SEOminion |
| MobileMoxie SERPerator: Google Mobile Rank Checker | Web Based | MobileMoxie |
| SEO DASHBOARDS & REPORTING TOOLS |
| 50+ Google Data Studio Templates to Speed your SEO Reporting | Google Sheets | Sheets for Marketers |
| 9 SEO report Google Data Studio and Google Sheets templates you can swipe today | Google Data Studio and Google Sheets | Supermetrics |
| Search Console Explorer Studio and Sheet, Cannibalization Explorer, etc. | Google Data Studio and Google Sheets | Hannah Butler |
| SFAIK – Screaming Frog Analyzer | Google Data Studio | IKAUE |
| Monthly SEO Report Template | Doc, PDF, GDocs | Backlinko |
| Steal Our SEO Report Template (and Make It Even Better) | Google Slides | Ahrefs |
| Search Console PunkExport | Google Sheets | Lino Uruñuela |
| WEB SPEED OPTIMIZATION TOOLS |
| Measure from Web.dev | Web Based | Web.dev |
| PageSpeed Insights | Web Based | Google |
| Web Page Test | Web Based | Catchpoint |
| GTmetrix | Web Based | GTmetrix |
| Wattspeed: Free synthetic Speed monitoring tool | Web Based | Wattspeed |
| PageSpeed Compare: Compare performance metrics of your pages against each other | Web Based | Sander Heilbron |
| Experte: Bulk Core Web Vitals Check | Web Based | Experte |
| Batch Speed: Bulk speed test multiple urls using Google’s Page Speed checker | Web Based | Batch Speed |
| Fast or Slow: Global Web Speed Profiler | Web Based | Wordfence |
| SERP Speed: Compare your page speed at keyword level with the rest | Web Based | Reddico |
| Dareboost: Test, analyze and optimize your website performance | Web Based | Contentsquare |
| Lighthouse | Browser Extension | Google |
| Web Vitals Extension | Browser Extension | Addy Osmani |
| Core SERP Vitals | Browser Extension | Chris Johnson |
| STRUCTURED DATA TOOLS |
| Google’s Structured Data Testing Tool | Web Based | Google |
| Google’s Rich Results Test | Web Based | Google |
| Schema Markup Validator | Web Based | Schema.org |
| Structured Data Viewer | Web Based | Classy Schema |
| Schema Markup Testing and Comparison Tool | Web Based | Shay Ohayon |
| Schema.dev’s Structured Data Testing Tool | Web Based and Browser Extension | SEOClarity |
| Ryte Structured Data Helper | Browser Extension | Ryte |
| Structured Data Testing Tool | Browser Extension | 3WhiteHats |
| Schema Markup Generator (JSON-LD) | Web Based | technicalseo.com |
| The Schema Markup Generator | Web Based | RankRanger |
| MOBILE SEO TOOLS |
| Google’s Mobile Friendly Test | Web Based | Google |
| Mobile Friendliness Test Tool | Web Based | Bing |
| MobileMoxie Page-oscope | Web Based | MobileMoxie |
| Mobile-Friendly Test (Bulk Testing Tool) | Web Based | technicalseo.com |
| Mobile-First Index Tool (Mobile vs. Desktop Test) | Web Based | technicalseo.com |
| Mobile First Index Checker | Web Based | Zeo |
| LOCAL SEO TOOLS |
| Google My Business | Web Based | Google |
| BrightLocal’s Free Local SEO Tools: Local Listings Health Scanner, Local Search Results Checker, and more! | Web Based | BrightLocal |
| Postamatic: Build your Google My Business Posts, Q + As, and manage GMB Reviews via the Google My Business API. | Google Sheets | Two Octobers + AgencyAutomators |
| PlePer Local SEO Tools | Browser Extension | PlePer |
| GMBSpy: View Google My Business “Categories” | Browser Extension | George Nenni |
| Whitespark Local Citation Finder | Web Based | Whitespark |
| Google Review Link Generator | Web Based | Whitespark |
| Local Search Results Tool | Web Based | technicalseo.com |
| INTERNATIONAL SEO TOOLS |
| Google Search Console International Targeting Report | Web Based | Google |
| The Hreflang Tags Generator Tool | Web Based | Aleyda Solis |
| Free Hreflang Generator | Google Sheets | Relgrowth |
| hreflang Tags Testing Tool | Web Based | technicalseo.com |
| Hreflang Validator | Web Based | Sistrix |
| Locale-Adaptive Pages Testing Tool | Web Based | technicalseo.com |
| JAVASCRIPT SEO TOOLS |
| Parito | Web Based | iPullrank |
| View Rendered Source Extension | Chrome | Jon Hogg |
| JavaScript rendering check | Web Based | searchVIU |
| Fetch & Render | Web Based | technicalseo.com |
| Web Developer Extension | Chrome | Chris Pederick |
| Screaming Frog SEO Spider | Desktop Based | Screaming Frog |
| SEO FORECASTING TOOLS |
| SEO Forecasting Template in Google Sheets | Google Sheets | Tom Capper |
| A Google sheets template for SEO traffic forecasting | Google Sheets | Kevin Indig |
| How to Use Data Forecasting for SEO [Scripts Included] | Python Script | Patrick Stox |
| Morphio SEO Forecasting Template | Google Sheets | Morphio |
| SEO Forecasting in Data Studio | Google Data Studio | John McAlpin / Search Engine Journal |
| Forecasting SEO Impacts on Organic Traffic | Google Sheets | Robin Rozhon |
| WORDPRESS SEO PLUGINS |
| Yoast SEO | WordPress Plugin | Yoast |
| Rank Math SEO | WordPress Plugin | Rank Math |
| All in One SEO | WordPress Plugin | All in One SEO |
| Site Kit by Google | WordPress Plugin | Google |
| The SEO Framework | WordPress Plugin | The SEO Framework |
| SEOPress | WordPress Plugin | SEOPress |
| SEO AUDITS TEMPLATES |
| The 100% Free Tech SEO (+ Beyond) Site Audit Checklist | Google Sheets | Moz |
| 242 Point SEO Audit Checklist (updated for 2021) | Google Sheets | Andrew Drinkwater |
| Annielytics Site Audit Checklist | Google Sheets | Annie Cushing |
| The Comprehensive Guide to Technical SEO Audits | Google Sheets | Benjamin Estes / Brainslab |
| Technical SEO Audit (188+ Steps And Free Audit Template) | Google Sheets | Olga Zarzeczna |
| SEO Audit Template | Google Docs / Word / PDF | Backlinko |
| SEO Audit Checklist: Our Ever-Changing List | Google Sheets | Ian Lurie / Portent |
| How to Run an SEO Focused Content Audit | Google Sheets | Ryan Stewart Webris |
| How to Do a Content Audit and Boost Your Organic Traffic [Template Included] | Google Sheets | Joshua Hardwick / Ahrefs |
| The Guide to SEO Content Audits | Google Sheets | Benjamin Estes / Brainslab |
| The Quick-but-Thorough Local SEO Site Audit | Google Sheets | Whitespark |
| 50+ Point Local SEO Checklist to Supercharge Your Local Marketing | Google Sheets | Adam Steele / Loganix |
Szinte SEO | Online Marketing | SEO Szakértő Blog | Keresőoptimalizálás 