Google: Product Marketing Manager, Hungrary – Budapest

Google – Budapest (Hungary)
Job Description

This position is based in Budapest, Hungary

The area: Marketing

Find the user. Find the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems – from the everyday to the epic, from the mundane to the monumental. And, we approach marketing in a way that only Google can – breaks the rules, redefines the medium, makes the user the hero, and ultimately, lets the technology speak for itself.

The role: Product Marketing Manager, Hungrary

Product Marketing Managers are flexible, hardworking marketeers who have demonstrable knowledge about Google. You will plan and execute major B2B and B2C initiatives for Hungary. You will be in charge of positioning and promoting Google’s B2B and B2C products to achieve measurable objectives. Your key responsibilities will be to recruit small and medium advertisers through efficient ROI-based campaigns designed to increase awareness, education and product adoption. You will also be required to build B2C marketing programs. You will work with international marketing team, sales and PR to acquire new advertisers and contribute to the overall positioning of Google Hungary in the business and consumer market.

Responsibilities:

Drive the B2B advertisers acquisition strategy and lead the team to recruit SME advertisers and drive revenue for Google.
Plan B2C activities and run awareness, education initiatives which have a positive impact on Google’s brand.
Develop creative assets and tools and manage agencies.
Manage the Hungarian advertisers acquisition budget to execute ROI efficient recruitment programs.
Track and analyse marketing programs to optimise overall results and plan campaign and channel mix.

Minimum Qualifications:

MA degree (in lieu of degree, relevant skills or equivalent experience).
Experience in product marketing, direct marketing, marketing program management and call centres.

Preferred Qualifications:

Understanding of the search, online advertising, or web publishing market.
Strong interest in analysing products, customers and market dynamics and aptitude for determining the optimal way to position products in the market.
Outstanding written and oral communication skills and strong organisational skills.
Strong analytical skills required and proven track records in managing ROI campaigns and measurements.
Fluency in English and Hungarian.

Company Description

Google’s mission is to organize the world‘s information and make it universally accessible and useful. Since our founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world. A lot has changed since the first Google search engine appeared. But some things haven’t changed: our dedication to our users and our belief in the possibilities of the Internet itself.
Additional Information

Posted:
August 26, 2011
Type:
Full-time
Experience:
Not Applicable
Functions:
Marketing
Industries:
Information Technology and Services
Job ID:
1904207
JELENTKEZZ ITT:
http://www.google.hu/jobs/